A website is a key window between business and consumer. Keep it updated and optimized is vital to opt for new potential customers, build credibility and build a relationship with our customers it depends on our web presence. One-third of small business owners update their websites themselves, denying the possibility of a better strategy to capture more and better consumers. Here is the cost of this ugly truth.
1. POOR DESIGN
It’s not personal, but some small business owners take the design or development of your site into their own hands, compromising the design and operation of the site. That’s The Ugly Truth About Small-Business Websites.
41% Of Small-Business owner who plan to improve their websites say design/aesthetic is the top choice of action.
2. NO MOBILE FRIENDLY
Most people today look at websites on their mobile devices. Without the technology to engage this group, small-business are missing out on key customers. Make your site mobile friendly, but do it well.
75% Of of U.S. internet users access the internet via mobile. Are you still thinking that is not important?
3. NO METRICS
Without metrics, business are unable to track their progress, their reach, or their customer’s habits and needs. They don’t have the knowledge to see the mistakes and take action to improve their websites.
Track visitors, not sessions
Track referrals, where they come
Bounce rate and exit page
4. NO CALL TO ACTION, NO EMAIL, NO PHONE
Without a main call to action customers won’t know why they are visiting the website or what your company has to offer.
93% Of small-business sites do not display contact email addresses
49% Lack any phone numbers on their home pages
5. TIME-CONSUMING UPDATES
When you maintain your site yourself, you run the risk of wasting time you could be using to cultivate your business.
64% Of Business owner find the time necessary to update the website a major challenge.
25% Say the cost of maintaining the site is big hurdle.
6. NO SOCIAL MEDIA LINKS
By allowing your customers to share their experiences with your brand via social channels, you’re enabling information about your business to reach people you might not have otherwise targeted.
PRACTICE MORE, MANAGE LESS
Give your clients and customers the tools they need to interact with your business, and ensure you don’t make these same website mistakes. Focus on what matters, and leave the website to the professionals.
Sources: Yodel • National Small-Business Association • SiteApps • VPlash