1. LOGICAL SENSE, DO CREATIVELY.
Try to create an image that makes sense and represents your product or service, using the most appropriate means to do so stupidly simple, remember that sometimes you will use without any text.
2. LESS IS MORE.
The use of colors should be applied with quality, analysis and fine workmanship. It’s a very important element to create a brand, it’s about creating an ID, remove excess combinations it’s key to make a memorable brand.
THE BLACK
Power, sophistication, formality, elegance, wealth, mystery, fear, evil, anonymity, unhappiness, depth, style, sad, remorse, anger, underground, technical, grief and death.
THE WHITE
Reverence, virginity, nothingness, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, goodness, marriage, cold, clinical and sterility.
THE RED
Power, energy, passion, desire, speed, strength, power, heat, love, aggression, danger, fire, blood, war, violence, intensity, celebration, luck, stop or danger.
THE BLUE
Peace, harmony, unity, trust, truth, security, confidence, conservatism, order, sky, water, cold, technology, cleanliness, depression, loyalty, immortality, stability.
THE YELLOW
Joy, optimism, happiness, danger, sunshine, idealism, imagination, hope, summer, gold, deceit, philosophy, dishonesty, cowardice, betrayal, jealousy, disease and warning.
THE GREEN
Nature, environment, health, good luck, renewal, youth, vigor, spring, generosity, fertility, jealousy, inexperience, envy, misfortune, start signal.
THE PURPLE
Royalty, nobility, spirituality, ceremony, mystery, transformation and wisdom.
THE ORANGE
Energy, balance, warmth, enthusiasm, vitality, expansion, flamboyant and autumn.
THE GRAY
Safety, reliability, intelligence, melancholy, modesty, dignity and functionality.
3. CREATE HARMONY.
Make the image/icon and typography coexist harmoniously. Give originality – property to the design of your text.
4. DON’T ABUSE DETAILS.
Easily applied to any need. A logo should be simple, memorable, should not misuse the details, taking into account production processes and implementation of your brand, while simpler, more versatile.
Remember all possible applications. Icons, widgets, Diapo, Black, White, App Icon, Etc …
5. THINK ABOUT THE FUTURE.
You must be forefront wing.
Do not make logos in pixels. Make vectors.
Take care of proportions. A good logo should be easily visualized in different sizes. It should be easy to understand.
6. DON’T EXPECT INSTANT SUCCESS.
Everyone has something to say. All iconic logos, like With anything but successful, Took it to gain time for These popularity. Logos will not Become Instantly iconic, even if you’ve designed the most beautiful combination of vectors. It depends on the product’s success and the market in Which it exists.
