Setting a precedent …
If the market moves why your brand is not ?
Brand development is the difference between being outstanding or one more market.
Brand development represents a high percentage of importance, correct, clean and durable performance over time is the difference between being outstanding or one more market. The state of perception of a customer who makes you make a decision is at first glance, it is not true that assess their ability, responsibility and quality of work before hiring him, his image is all or nothing when making purchasing decisions. This premise is guided by the vision and experience that your company transmits and the main starting point is your brand.
We as human 3 parts in our brain, creative, emotional and instinctive or reptile, guess which is the focus of our principle brand: reptile Indeed, the basic, the oldest and most traditional. The fact achieve a connection between the customer and a brand that describes and promotes a clear perception of products or services will be easier to remember and digest than one attack our creative brain. Our emotional brain is the love that we communication strategies, is the one that produces loyalty and affinity for a brand, product or service…
Instinctive: Marrow or stem. Reptile.
Emotional: Limbic System. Reactive.